Webmasters Report November 2007 Google SERP Changes

As promised last month, we’re going to report monthly on Google SERP changes. This month, the following observations on WebmasterWorld have been made:Some optimized sites that are being changed for better relevance are just not performing as well. Their rankings seem to be doing worse.
“Boring websites” with no linkbait are vulnerable to ranking shifts.
Bigger sites do better. (“Size does matter.”)
Some datacenters have shown changes, but they reverted to their original rankings. Forum members suspect it’s part of a new data push (or experimentation, at least).Forum discussion continues at WebmasterWorld.

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