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Pagerank, what difference does it make?

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It seems like the world and his brother are chasing page rank, but exactly how good is it? what real difference does it make to your SERPs position? Is there any REAL benefit to gaining a higher PR, or is it all just another Google viral marketing tool.”So energies spent striving for PageRank would be better spent on content perhaps?Mc Fox”
http://www.highrankings.com/forum/index.php?showtopic=3057&hl=

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