Google Update & Ranking Algorithm Fluctuations Continue

Update: Google confirmed there was a core update on Monday, more details below.

Earlier this week, we reported that we saw signs of a Google algorithm update kicking off – the interesting part is that while there is a lot of chatter and signals showing there was an update, the level of that chatter isn’t what I would say is close to a Panda, Penguin or even a Fred update. It might be closer to that of the levels of Maccabees update.

The chatter in the ongoing WebmasterWorld forums has continued, an other forums also started to get into the chatter including several threads at the official Google forums, the Black Hat World forums and DigitalPoint Forums. But again, the chatter is not that insane.

That chatter did take a bit of a twist this morning with several saying the gains they saw from this update earlier in the week seems to be reversing itself. Here are some quotes from WebmasterWorld:

After a week with continuously grown traffic, yesterday evening we saw a big hit again. And its much bigger than the hit on last friday.

Traffic dropped yesterday late evening

Got hit yesterday too, but looks like it might have recovered a bit today (though this is still not fully confirmed).

The tools are still all showing signs of major fluctuations and volatility with the Google search results:



Cognitive SEO:



Advanced Web Rankings:


Here are some screen shots from Glenn Gabe as well:

More examples of volatility from the 4/16 update. I now have an entire spreadsheet full of domains impacted (surges and drops). March was crazy volatility-wise, and now we have a lot of movement in mid-April. Again, stay tuned.

— Glenn Gabe (@glenngabe) April 19, 2018

Here’s a screenshot of the surges for one site in a niche I track heavily. Checking the historical data, these are accurate. Some big swings in rankings like +17, +10, +8, etc. I’ve also seen some jump from 50+ into the top 20 (or even top 10).

— Glenn Gabe (@glenngabe) April 19, 2018

But not everyone is seeing this. What are you seeing?

Forum discussion at WebmasterWorld, Black Hat World and DigitalPoint Forums.

Update: Google confirmed this update:

Yes. Here you go:

— Danny Sullivan (@dannysullivan) April 20, 2018


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