Friday The 13th Google Search Ranking Algorithm Update Chatter

I am seeing some early chatter of a Google search ranking algorithm update today on Friday the 13th, September 13, 2019. The chatter is super early but I am seeing it not just across WebmasterWorld, but also Black Hat World and social media. Some of the automated tracking tools are also picking up on some of these signs.

It is hard to say if this is going to be big right now, we will track it over the weekend. So it might just be a blip and die down after a few hours or it might be something that turns into a bigger update. Google has NOT confirmed anything and they have not confirmed anything in a while. We are do a core update, it has been a few months since the last one.

Here is the chatter:

Noticing some fluctuations in search. But maybe just me. Anyone noticing anything yet?

SERPS are all over the place.

are you guys seeing a major google dance in the last 24 hours. it seems google can’t figure out the positions and keeps making changes every few hours…. this has been my observation across some keywords

all different sites in the niche that I am looking at are having this dance. not just my site.

Ya. I noticed this. Today my website rank #2

Health niche here main kw up from #50s to #14

I think a Google update (a Goodate?!) may be happening – my site just went up (yes up!) 10 places in the space of a single page refresh @rustybrick

— RGraph: Free JS charts (@_RGraph) September 13, 2019

Here are some screen shots of the tracking tools as of 8:30 ET this morning:

Advanced Web Rankings:


Cognitive SEO:



What are you noticing?

Forum discussion at WebmasterWorld and Black Hat World.

Update: The chatter is ongoing through Monday morning so far – check out those more details.


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