A Google Search Ranking Algorithm Update On February 27th?

I am seeing some new chatter and most of the tools are backing up the chatter around another Google search ranking algorithm update that started around yesterday, February 27th. We just reported on another unconfirmed update around February 22nd as well.

The chatter is pretty limited and fresh but I suspect it will pick up soon in the ongoing WebmasterWorld forums. Here are some of what the SEO community is saying there starting on the 27th:

Anyone seen a drop overnight into this morning?

I saw some moderate shifting happening last night before going to bed. SEMRush is back in the yellow again too.

Seeing some small shifts in this latest update (27th). I’ve got a handful of pages in fragile balance that go up and down depending on what Google have tweaked. LSI/keywords seems to have become less important and authority more important. Not simply link authority to the page, more like total site authority, or perhaps something to do with branded links. This seems to have been a big brand update. I noticed a massive link update in GSC. Google now acknowledging a mere 8% of my backlinks!

In SEMRush, the visibility for my websites showing 3% down today.Also SERP volatility is extremely high.

Here are the tools that show ranking fluctuations starting around the 27th as well.

Mozcast:

SERP Metrics:

Algoroo:

Advanced Web Rankings:

AccuRanker:

RankRanger:

SEMRush:

Have you noticed any significant changes in your rankings and/or Google traffic over the past day or two?

Forum discussion at WebmasterWorld.

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